Synonyms for brand

Most common

1. Mark

2. Logo — the symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to…

3. Good name — the public image or reputation and recognized, typical style of an individual or group

4. Steel

steel, blade, sword

Other

quality, firebrand, kind, born, make, torch

n. 1
The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
n. 2
The public image or reputation and recognized, typical style of an individual or group.
n. 3
A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
n. 4
A branding iron.

Word family: brandalism branding brand-iron brandling brandmark brand-new brandish
Phrases: own brand brand-new brand-name brand spanking new house brand off brand private brand store brand

Brand, Blemish or Stigma?

Figuratively, a blemish comes from one's own ill-doing; a brand or stigma is inflicted by others; as, the brand of infamy.

J. C. Fernald, English Synonyms and Antonyms (1914)

Word	1850 → 2019	Trend
brand		rising
quality		steady

Use in printed books, per decade from 1850 to 2019.

The small number after each word is its number of syllables (logo² = 2 syllables).