EN

Synonyms for own brand

  • noun

Most common

off brand house brand private brand own label

All synonyms

Noun

off brand, house brand, private brand, store brand US, own label

Definitions

  1. n. 1

    A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.

    Supermarkets are fighting national brands with own brand products.